When I think about the past months of working on my website, the first emotion that comes to mind is relief. For a long time, this project felt like it was dragging on – there was always something more urgent or important. Still, I knew my subpage on Pivotly.ee needed a refresh, because the previous version no longer reflected my strengths or gave clients a clear sense of value.
This process wasn’t only technical. For me, it was also a moment of self-reflection – to really think through what matters most in my work and experience, and how to communicate that to clients in a clear and engaging way.
One very special aspect was that I got to do this project together with my oldest son, Karl Johannes Teetlaus. He supported me with design and technical solutions, while I focused on content and strategy. This kind of cross-generational collaboration gave the project a whole new meaning – a shared effort where both of us learned and contributed.
Today, I can say the result is a coherent whole. My subpage is now logical, easy to read, and SEO-friendly. Most importantly, it reflects my personal story and professional journey in a way that makes it immediately clear how I can help my clients.
My Key Takeaways From This Process
👉 Clarity creates value. When your message is complicated, clients can’t see the benefit. Simple and clear language always works better.
👉 Content and design must go hand in hand. A nice layout is useless if the texts don’t resonate. And great texts won’t work without visuals that support them. Balance is key.
👉 Collaboration delivers the best results. Without Karl-Johannes’s contribution, the page would not have reached this level of quality. Teamwork creates strength, even in personal projects.
👉 Start and finish. Every development project feels big and time-consuming at first. But step by step, you can create something that really works.
Why Is This Relevant for You?
If you lead a company or a team, you’ve probably had that moment of asking: Is our message really reaching the right people? or Does my team truly understand where we’re heading? Creating clarity is at the core of my work.
Both in coaching and in team trainings, I help set focus and build a shared understanding. The same logic worked for my webpage update – everything has to be clear, understandable, and value-creating.
👉 Contact me – let’s discuss how I can support you or your team.
👉 Explore my services – see which solutions could add value to your organization.
👉 Follow me on LinkedIn – I regularly share insights and reflections.